Using Colour Psychology in Marketing
Colours are not just visually appealing to the eyes, but also impact human behaviour. If used correctly, colour psychology can be used in marketing as well. When you are looking for interior painting Lethbridge or even the exterior painting of your store or office, you can make use of colour psychology to influence consumer behaviour in your favour. Here is a little guide to some basic colours and how they influence behaviour: 1. Red : Creates a sense of urgency and can be very effective during a clearance sale. Also known to increase appetite and can be used in fast food joints or eateries. 2. Blue : A colour associated with manliness and elegance. It stimulates security and productivity and can be used by brands wanting to build trust. 3. Green: Promotes the sense of tranquility, peace, stability and nature. It can be used to relax customers and promote crucial decision making. 4. Purple: A colour that reflects royalty along with respect and wisdom...